The Paid Media Silo
Agencies scale ad spend without looking at contribution margin or CAC payback windows.
The DTC subscription trap
Why standard agencies and generalist consultants are capping your growth
The Churn Bleed
Brands easily acquire monthly subscribers who cancel by Month 2 because onboarding never builds the habit.
The Discount Trap
Steep upfront discounts attract price-sensitive deal seekers who churn as soon as full price hits.
True subscription growth doesn't happen at the top of the funnel alone. It happens when acquisition messaging, multi-month offer architecture and milestone retention loops work as one system.
The subscription growth architecture
A 3-step system to protect margins, lift AOV and retain subscribers
Step 01
Acquisition Engine
Top-of-funnel efficiency & conversionAlign Meta and TikTok creative with high-converting pre-sell advertorials and landing pages that set the right product expectations from the first click.
Step 02
Offer Architecture
Immediate AOV & cash flowRestructure checkout funnels and in-cart mechanics to move single-month buyers into higher-value quarterly and semi-annual plans.
Step 03
Retention & LTV Loops
Defeating Month-2 & Month-3 churnMilestone rewards such as tenure-based free gifts, plus post-purchase onboarding sequences that build a lasting product habit.
Engagement models
Choose your growth velocity
Built for health & wellness brands doing $1M–$15M in revenue with a subscription offer.
Tier 1
Subscription Profit Leak Assessment
A low-friction diagnostic audit that pinpoints hidden margin and retention leaks.
$2,500one-time
100% credited toward the Sprint if you start within 30 days.
- Full funnel & CRO review
- Subscription take-rate analysis
- Churn & payback diagnostics
- 90-minute action plan presentation
Tier 2Most popular
Growth Engine Sprint
Installs the full 3-step system in 45 days: acquisition, offer architecture and retention, built and live.
From $12,50045-day build
- 2 custom pre-sell landers: strategy, copy & build
- Multi-month plan & checkout upsell build
- Milestone reward program design
- Post-purchase onboarding flows
- Day-45 results readout & scale plan
Tier 3
Embedded Growth Partner
A full-funnel fractional CGO retainer managing your entire growth engine.
Retainermonthly · 3-month minimum
- Complete growth architecture
- Continuous bi-weekly CRO testing
- LTV & cohort dashboarding
- Weekly strategic growth sprints
Proven results
Engineered for unit economics and predictable LTV
Subscription & offer architecture
Anti-aging supplement brand · DTC, Amazon & TikTok Shop
- Starting point
- No subscription program; growth relied on single orders across DTC and marketplace channels.
- What I built
- A subscription program and lifecycle engine across email, SMS and on-site, backed by testing and attribution frameworks across creative, landing pages and channels.
$0 → $22M+Subscription ARR
+46%Year-over-year revenue growth
Acquisition funnel & retention
Wellness brand · ~$2M/month paid acquisition
- Starting point
- A paid acquisition engine generating 30K+ orders a month that needed better funnel efficiency and stronger lifecycle revenue.
- What I built
- A high-velocity CRO program testing advertorials, sales pages, offer structures and checkout, plus ownership of lifecycle and retention.
+32.8%Email-attributed revenue, month over month
30K+Monthly orders across the funnel
Want results like these for your brand?
Request an Introduction
Meet Heather
Built by an operator, not just an advisor
I've spent years inside health and wellness brands, building and scaling their direct-to-consumer growth from the ground up. I don't hand you generic slide decks. I build the acquisition funnels, offer structures and retention loops that protect your bottom line and grow your valuation.
Heather Earp · Founder, Earp Growth Partners
Connect on LinkedIn ↗$0 → $22M+Subscription ARR built from scratch
~$30MAnnual DTC revenue scaled
$2M/moPaid acquisition engine run, 30K+ orders a month
+46%Year-over-year revenue growth